After a long time in the hosting industry having built a lot of stuff for other companies I've gotten to the point where I want to set off and do it right. It's a fragmented industry and I've worked with a good swath of it the high end and the low, the one man shops and the armies of people. I have a crew of people that I have worked with or managed over the years that feel the same as I that few places will do it right. The goal to provide shared hosting that works. We will never be the cheapest guys on the block nor the most expensive.